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DOT COFFEE - Brand Identity



About DOT COFFEE

DOT COFFEE is a Specialty cafe in Ho Chi Minh City, Vietnam. With a minimalist, modern style using only two main colors, black and white. We want to target young customers or those who want to experience and love to enjoy delicious coffee.

We see that coffee is not only a drink but also a story and unique culture of each different coffee bean. When coming to DOT COFFEE, people not only enjoy a cup of pure coffee but also understand the stories behind the coffee beans.





COFFEE TO CONNECT

For us coffee is more than just a drink that represents sophistication and success. Besides when we go to a cafe, we not only enjoy a delicious cup of coffee, but through that cup of coffee we can connect more with people through conversations.






VISION

At DOT COFFEE we value the quality of our products and services more than anything else. The baristas are considered as artists, and coming to the shop you will experience the special coffee flavors with special preparation methods to keep the flavor from the beans.






YOUR BOX, YOUR TASTE

One of our special services is for customers who love, want to enjoy coffee in a new way and we call it “Your Box, Your Taste”. When coming to the shop, customers will be consulted about tastes, feelings, preferences and based on that, the staff will offer a suitable box for customers.

Customers will be able to open the box themselves to discover. And inside it included a packet of the original coffee beans, the processed coffee beans, the story of that coffee bean, and things related to the story. Besides, the coffee beans opened from the box will be prepared manually in front of the customers' eyes and adjusted to each person's liking for the best experience. And we think that a cup of coffee will be many times better if we understand the story behind those coffee beans, and that is also the reason why we created “Your Box, Your Taste”.






Branding Design: Trương Nguyên Huy

Thank you for your watching & appreciation!



DOT COFFEE - Brand Identity
Published:

DOT COFFEE - Brand Identity

Published: